Hello, I’m an art director with over a decade of experience developing technology, activewear, & automotive advertising campaigns into finished deliverables.

The past eight years I have honed my perfectionism at Apple as a video / brand creative at Marcom.

Prior to that I created ads at agencies for Fruit of the Loom, Budweiser, Champs & Chevrolet.

Please scroll to watch select videos I worked on at Apple.

If you’ve watched any lyric videos you know they’re often a bit hasty, but lyric videos are a useful way to release music today. 

By carefully pairing illustrators with musicians, we produced these expressive type animations that brought the lyrics to life (inexpensively).

These were drawn and animated entirely on iPad, and most were created by individuals sitting on couches across the globe. Welcome to the future.

Sometimes creating the vibe is the brief. In hindsight the visual style and attitude might seem obvious, but setting the tone for a new product at Apple is a mercurial challenge.

For the first time, Apple launched these products without a supporting keynote event. These videos were the world’s first look at AirPods Max and AirPods Pro so they had to balance both messaging and style.

Fun fact: We created versions of these edits in over 30 languages, expressive motion graphics included.

“Designed for everyone.” was a 2018 accessibility campaign that highlighted how a heavy metal drummer, a radio DJ in Queens, a bird enthusiast, a band instructor, and a boxer use their Apple products.

Released on Global Accessibility Awareness Day; the videos trended on Youtube, Stevie Wonder performed at Apple, our :30s aired during primetime, Ellen discussed the work on her TV show, and that weekend SNL mentioned our accessibility emoji update during Weekend Update.