CONVINCE GUYS TO USE ETSY
We recognized that every time you visit Etsy.com, you're served up a dress, a pair of earrings, or a pillow with a mustache – probably all the above (seriously, try it). So we came up with a section on Etsy specially curated for guys.
The print focused on the craft, integrity, and uniqueness of the products.
A hand-carved billboard created over 7 days in NYC. During the week, passer-by's saw each step of the creation, noting the excruciating time and effort that goes into creating something special.
Then we placed four extremely unique prints in four lucky GQ subscribers monthly issues. Each ad was made out of real leather and folded into a one-of-a-kind wallet.
College For Creative Studies
Art Director: Brandon Locke
Copywriter: Chris King