The most powerful technology is designed for everyone.

When products are designed with everyone in mind, technology acts as the great equalizer. Whether you are blind, deaf, in a wheelchair or have a harder time learning, when the technology is created thoughtfully, it erases these barriers.

We set out to tell authentic stories of how technology can truly impact the lives of the people that it touches.


Designed for Ian M.


Ian is an outdoor and birding enthusiast. With Siri on iPhone, he can play a bird call or chat with a friend via FaceTime, and with Switch Control he is able to capture the perfect waterfall photo.


Designed for Carlos V.


Carlos is the lead singer, drummer and PR manager for his metal band Distartica. Using VoiceOver, with Screen Curtain on iPhone, he can hail a ride, take a photo, and get the word out about his band’s album release while keeping his screen entirely black.


Designed for Meera P.

Meera is a teenager who loves soccer and jokes. She uses TouchChat on iPad to talk with her friends and family, and deliver the occasional one-liner.


Designed for Patrick L.


Patrick is a DJ and producer with a passion for music and excellent food. With VoiceOver, he has the freedom to express himself in his home studio with Logic Pro X and in the kitchen with TapTapSee.


Designed for Todd S.


Todd is the CEO of a technology consulting company and a prominent member of the quadriplegic community. With Siri, Switch Control, and the Home app, he can open his front door, adjust the lights in his house, and queue up a party playlist.


Designed for Shane R.

Shane is a middle school band and choir director who uses Made for iPhone hearing aids in her classroom so she can hear every note.


Media Coverage



Company: Apple

Executive Creative Director: Tyler Whisnand

Creative Director: Brandon Locke, Alexis Kay

Copywriters: Callum Spencer, Roger Baldacci, Greg Keverian